Kaspersky Lab has appointed Sachin Tendulkar as the company's Brand Ambassador beginning October 2011.
It is an association in the antimalware field, and Sachin will represent the Kaspersky brand in India and other regional markets of Kaspersky Lab around the world. The announcement of master blaster Sachin Tendulkar's teaming up with Kaspersky Lab as Brand Ambassador, was made at an internal Channel Partners Meeting in Mumbai held today at the ITC Grand Central Hotel. Present on the occasion were Harry Cheung, Managing Director of Kaspersky Lab - Asia-Pacific, and, the cricketer himself, along with Altaf Halde, Managing Director, and Jagannath Patnaik, Director of Channel Sales, both of Kaspersky Lab - South Asia.
Harry Cheung, Managing Director, Kaspersky Lab, said, "Cricket is like religion in India. The youth of this nation look up to Sachin Tendulkar as a huge inspiration. We are naturally excited to be associated with the cricketing maestro. Sachin Tendulkar personifies our core brand truths of Relentless Expertise, Always Ahead, Different, Optimized and Reassuring. We recognized the great synergy between our brand and Sachin Tendulkar, both being leaders and specialists in their own fields. Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company's ambitious growth plans. We are naturally excited to be associated with the cricketing maestro. Sachin Tendulkar personifies our core brand truths of Relentless Expertise, Always Ahead, Different, Optimized and Reassuring. We recognized the great synergy between our brand and Sachin Tendulkar, both being leaders and specialists in their own fields. Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company's ambitious growth plans.We believe that Kaspersky Lab will benefit from the tremendous credibility and influence of brand Sachin."
Sachin Tendulkar said, ''I am very happy to be associated with Kaspersky Lab - a leader in the IT security space. To be part of their major involvement in sponsorship of world-class sporting events such as motor sports, rugby, and now cricket will, indeed, be wonderful. I myself have used Kaspersky products in the past to protect my personal computers and mobile devices, and am satisfied with the performance, security and speed. Just like in cricket, where you need quicker reflexes, what I understand is that Kaspersky's response time to threats is much quicker and faster than the others."
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