According to IHS iSuppli's research in 2011, shipments of DRAM lcd modules is expected to grow 11% in 2010 to reproduce the brilliant performance.
DRAM module is the DRAM chip contains a package for PC and other electronic products, its shipments in 2011 expected to reach 812.7 million, higher than last year's 733.2 million. 2011 annual growth rate of 14.6% will be slightly lower than last year, is expected to grow 9.5% in 2013, but the 2012,2014 and 2015 annual growth rate will be higher than the overall market.
IHS iSuppli's research shows that out of the most serious stage of the recession, DRAM module makers in the global economic recovery, growing like a duck, DRAM chip and display module prices firm. While many industry continuously under attack last year, but shipments of DRAM modules do not stop growing. In particular, consumers are more willing to replace the old PC or upgrade an existing model, the DRAM module market to promote growth.
This year 63% of the DRAM modules, or the equivalent of 510.4 million, will come from Samsung Electronics and other OEM manufacturers. OEM manufacturers of these products not only for their DRAM modules, and sold to other computer makers. The second largest application accounting for 19%, equivalent to 155 million, will be the third-party vendors with white card DRAM modules, these products are sold to Dell and other manufacturers, and then integrated into computer and other products. 2011, 18% of other DRAM module market, equivalent to 147.3 million, will come from the upgrade module, but also by third-party suppliers to sell to retail channels.
Together, white card with the upgrade module constitutes the third largest DRAM module market in 2010 amounted to 10.6 billion pension. Last year, the largest third-party DRAM module maker Kingston, operating income of 4.9 billion U.S. dollars, accounting for almost half of the third markets.
In all channels, DDR3 is still the mainstream technology. Although DDR2 modules in the 2006-2009 rule of the market, but DDR3 is now dominant, but may take longer in office, will reach about five years. Next-generation standard has not been determined DDR4, is expected to become the second quarter of 2015, the main DRAM module density.
PC DRAM content growth in
Although the average DRAM content in PC has been steady growth, but the price of mid-2010 led to strong DRAM content in PCs appears rare decline. But despite the slight decrease in the overall PC DRAM content, the average module size is still rising and to avoid the drop. Take a hypothetical example, the early PC may contain 4GB of DRAM, with four 1GB modules configuration, and later the same PC may use 2GB of DRAM, configured as a single 2GB tft module. In this example, PC's DRAM usage has decreased, but the average module size increases.
Therefore, the DRAM PC 2010, annual growth rate dropped to 24% capacity, with 30% seems very low compared to historical levels. However, average selling price (ASP) continues to decline, DRAM density is expected to rise in the next five years, including 2011, not only for the module would like to see faster growth is good news for manufacturers, who want to lower prices more DRAM density of consumers is also good news.
This year, the average DRAM content in PC will grow 30% in 2012 increased by 36%. Quarter by quarter this year, the average DRAM capacity will grow steadily from the first quarter to fourth quarter 3.7GB 4.69GB. Next year, PC will start in the DRAM density level of the average at 5GB.
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